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"George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET.
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Previews available in: English
Edition | Availability |
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
November 10, 1999, Free Press
Hardcover
in English
0684864673 9780684864679
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"First Direct was the world's leading telephone-only bank, and the fastest growing bank in Britain during the 1990s."
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