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From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR "Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry." --From the Foreword by William C. France, President, NASCAR "From its origins in Daytona in the '50s to today's live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in-depth look at the fastest-growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board." --Michael T. Hargrave, Senior Motorsports Manager, Anheuser-Busch, Inc. "It is great to be associated with NASCAR, the France family, and for me to get paid for what I love-to race! In The NASCAR Way, you see a prime-time sport." --Dale Earnhardt, 7-time NASCAR Winston Cup champion "An accurate and entertaining perspective to the unbridled capitalism that has built NASCAR into the #2 sport in America after football." --Bill Nielsen, Director, Promotion Development and Licensing, Kellogg USA, Inc. "Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner!" --Dale Jarrett, Winston Cup driver
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Previews available in: English
Subjects
Business, Economic aspects, Economic aspects of Stock car racing, Finance, NASCAR (Association), Nonfiction, Stock car racing, Automobile racing, Motor sports, Weight loss, Overweight women, HEALTH & FITNESS, Exercise, Courses de stock-cars, Aspect économique, SPORTS & RECREATIONPlaces
United StatesShowing 4 featured editions. View all 4 editions?
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1
The NASCAR Way
2001, John Wiley & Sons, Ltd.
Electronic resource
in English
0471437077 9780471437079
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2
The NASCAR Way: The Business That Drives the Sport
January 5, 2001, Wiley
in English
0471399205 9780471399209
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3 |
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4
The NASCAR Way : The Business That Drives the Sport
December 19, 1997, John Wiley & Sons Inc
in English
0471183164 9780471183167
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July 30, 2014 | Edited by ImportBot | import new book |
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