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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
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Previews available in: English
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Edition | Availability |
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1
Customize the brand: make it more desirable and profitable
2003, Wiley
in English
0470848227 9780470848227
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2
Customize the Brand
2003, John Wiley & Sons, Ltd.
Electronic resource
in English
0470856548 9780470856543
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3
Customize the Brand: Make it more desirable and profitable
November 19, 2002, Wiley
in English
0470848227 9780470848227
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Book Details
First Sentence
"Not so long ago everything was customized."
ID Numbers
First Sentence
"Not so long ago everything was customized."
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- Created April 29, 2008
- 8 revisions
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July 28, 2014 | Edited by ImportBot | import new book |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |