An edition of Customize the Brand (2002)

Customize the Brand

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Cover of: Customize the Brand by Torsten H. Nilson
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Last edited by MARC Bot
January 7, 2023 | History
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An edition of Customize the Brand (2002)

Customize the Brand

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

Publish Date
Publisher
John Wiley & Sons, Ltd.
Language
English

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Previews available in: English

Subjects
Brand name products, Market segmentation, Trademarks, Business, Nonfiction, Patents as Topic, Produits de marque, Marques de commerce, BUSINESS & ECONOMICS, Advertising & Promotion

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Edition Availability
Cover of: Customize the Brand
Customize the Brand
2003, John Wiley & Sons, Ltd.
Electronic resource in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Customize the brand
Customize the brand: make it more desirable and profitable
2003, Wiley
in English
Libraries near you: WorldCat
Cover of: Customize the Brand
Customize the Brand: Make it more desirable and profitable
November 19, 2002, Wiley
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Published in
New York

Classifications

Library of Congress
HD69.B7N55 2003, HD69.B7 N55 2003eb

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24246502M
ISBN 13
9780470856543
OCLC/WorldCat
51742250
OverDrive
387C8BD5-B46F-4A5E-9CFE-03ECA5D69FA6

Source records

marc_overdrive MARC record
Better World Books record
marc_columbia MARC record

First Sentence

"Not so long ago everything was customized."

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 7, 2023 Edited by MARC Bot import existing book
September 16, 2021 Edited by ImportBot import existing book
August 19, 2020 Edited by ImportBot import existing book
July 29, 2012 Edited by VacuumBot Updated format 'electronic resource' to 'Electronic resource'
June 16, 2010 Created by ImportBot Imported from marc_overdrive MARC record