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Subjects
Mass media and culture, Mass media, Médias, Médias et culture, PSYCHOLOGY, Social Psychology, Massenmedien, Kultur, Kongress, Massamedia, Reclame, Consumentengedrag, Culturele aspectenPlaces
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Book Details
Table of Contents
Machine generated contents note: Part I Asian Media Flows 1 Global cultural politics and Asian civilizations
James Lull
2 Becoming 'culturally proximate': the a/scent of Japanese idol dramas
in Taiwan
Koichi Iwabuchi
3 Cultural regulation and advertising in ASEAN: an analysis of
Singapore and Vietnam
Katherine T Frith Part II News 4 Between markets and mandarins: journalists and the rhetorics of
transition in southern China
Kevin Latham
5 Turning seeing into believing: producing credibility in the television
news coverage of the Kobe earthquake
Liz MacLachlan
6 Dateline Tokyo: telling the world about Japan
UlfHannerz
Part III Advertising 7 Creating advertising in Japan: a sketch in search of a principle
John L. McCreery
8 Citizens have sex, consumers make love: marketing KamaSutra
condoms in Bombay
William Mazzarella
9 Drunk on the screen: Balinese conversations about television and
advertising
Mark Hobart Part IV Producing Consumption 10 So close and yet so far: humanizing celebrity in Japanese music
variety shows, 1960s-1990s
Carolyn S. Stevens and Shuhei Hosokawa
11 Yoshimoto K6gy6 and manzai in Japan's media culture: promoting
the intersection of production and consumption
Joel E Stocker
12 Promoting culture: the work of a Japanese advertising agency
Brian Moeran References
List of Contributors
Index I.
Edition Notes
Includes bibliographical references (p. 292-309) and index.
"This volume is the result of the fourth ConsumAsiaN workshop, 'Asian Advertising and Media' held at the University of Hong Kong, April 22-25, 1998..."--p. viii.
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- Created April 1, 2008
- 8 revisions
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