An edition of Retail power plays: from trading to brand leadership : strategies for building retail brand value (1997)

Retail power plays

from trading to brand leadership : strategies for building retail brand value

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Cover of: Retail power plays by Andrew Wileman
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Last edited by MARC Bot
July 13, 2024 | History
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An edition of Retail power plays: from trading to brand leadership : strategies for building retail brand value (1997)

Retail power plays

from trading to brand leadership : strategies for building retail brand value

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

When we think of brands, we think of "producer brands" such as Coca-Cola or Marlboro.

In Retail Power Plays, Andrew Wileman and Michael Jary examine what they see as the biggest challenge, and the biggest opportunity, facing retailers in the U.S. and Europe: the development of strong "retail brands." They analyze the battle between retail and producer brand power, suggesting that the retail brands are now catching up, and put forward strategies and implementation programs to help brand managers build and sustain their brands in response to these dramatic changes.

Publish Date
Publisher
New York University Press
Language
English
Pages
280

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Previews available in: English

Subjects
Brand name products, Management, Retail trade

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Edition Availability
Cover of: Retail Power Plays
Retail Power Plays: From Trading to Brand Leadership
2016, Palgrave Macmillan
in English
Libraries near you: WorldCat
Cover of: Retail power plays
Retail power plays: from trading to brand leadership : strategies for building retail brand value
1997, Macmillan
in English
Libraries near you: WorldCat
Cover of: Retail power plays
Retail power plays: from trading to brand leadership : strategies for building retail brand value
1997, New York University Press
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes index.

Published in
Washington Square, N.Y

Classifications

Dewey Decimal Class
658.8/7
Library of Congress
HD69.B7 W55 1997, HD69.B7W55 1997

The Physical Object

Pagination
xvi, 280 p., [4] p. of plates :
Number of pages
280

ID Numbers

Open Library
OL668355M
Internet Archive
retailpowerplays00wile_0
ISBN 10
0814793312
LCCN
97014139
OCLC/WorldCat
36755859
Library Thing
483224
Goodreads
74248

Source records

Scriblio MARC record
Library of Congress MARC record
Ithaca College Library MARC record
Internet Archive item record
Better World Books record
Library of Congress MARC record
amazon.com record
Promise Item
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 13, 2024 Edited by MARC Bot import existing book
December 4, 2022 Edited by ImportBot import existing book
November 15, 2022 Edited by ImportBot import existing book
November 25, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record