An edition of Marketing aesthetics (1997)

Marketing aesthetics

the strategic management of brands, identity, and image

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Cover of: Marketing aesthetics by Bernd Schmitt
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Last edited by MARC Bot
August 7, 2024 | History
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An edition of Marketing aesthetics (1997)

Marketing aesthetics

the strategic management of brands, identity, and image

by

  • ★★★★ 4.00 ·
  • 2 Ratings
  • 10 Want to read
  • 0 Currently reading
  • 2 Have read

Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output - its "look and feel" - to provide a vital competitive advantage.

Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experiences." The authors explore what makes a corporate of brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey.

Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics."

Publish Date
Publisher
Free Press
Language
English
Pages
345

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Previews available in: English

Subjects
Corporate image, Brand name products

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Edition Availability
Cover of: Marketing aesthetics
Marketing aesthetics: the strategic management of brands, identity, and image
1997, Free Press
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 321-330) and index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD59.2 .S357 1997

The Physical Object

Pagination
xv, 345 p. :
Number of pages
345

ID Numbers

Open Library
OL663886M
Internet Archive
marketingaesthet00schm
ISBN 10
0684826550
LCCN
97009426
OCLC/WorldCat
36629951
Library Thing
1253652
Goodreads
206384

Source records

Internet Archive item record
Library of Congress MARC record
amazon.com record
marc_columbia MARC record

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August 7, 2024 Edited by MARC Bot import existing book
November 15, 2022 Edited by ImportBot import existing book
November 25, 2020 Edited by MARC Bot import existing book
July 31, 2014 Edited by ImportBot import new book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record