The use of pledges to build and sustain commitment in distribution channels

The use of pledges to build and sustain commi ...
Erin Anderson, Erin Anderson
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Last edited by MARC Bot
July 18, 2024 | History

The use of pledges to build and sustain commitment in distribution channels

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Publish Date
Language
English
Pages
33

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Book Details


Edition Notes

"Working paper."

"May 1991."

Includes bibliographical references (p. 31-32).

Published in
Cambridge, Mass
Series
Report (Marketing Science Institute) -- no. 91-114
Copyright Date
1991

The Physical Object

Pagination
33 pages
Number of pages
33

Edition Identifiers

Open Library
OL52693835M
OCLC/WorldCat
24338635

Work Identifiers

Work ID
OL5969352W

Source records

marc_columbia MARC record

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July 18, 2024 Created by MARC Bot Imported from marc_columbia MARC record