An edition of Hedonic and utilitarian consumer benefits of sales promotions (1999)

Hedonic and utilitarian consumer benefits of sales promotions

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Hedonic and utilitarian consumer benefits of ...
Pierre Chandon
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Last edited by MARC Bot
July 17, 2024 | History
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An edition of Hedonic and utilitarian consumer benefits of sales promotions (1999)

Hedonic and utilitarian consumer benefits of sales promotions

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
41

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Subjects
Sales promotion, Consumer behavior, Attitudes, Consumers

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Edition Availability
Cover of: Hedonic and utilitarian consumer benefits of sales promotions
Hedonic and utilitarian consumer benefits of sales promotions
1999, Marketing Science Institute
in English
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Cover of: Hedonic and utilitarian consumer benefits of sales promotions
Hedonic and utilitarian consumer benefits of sales promotions
1999, Marketing Science Institute
in English

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Book Details

Edition Notes

"Working paper."

Includes bibliographical references (p. 37-41)

Published in
Cambridge, Mass
Series
Report -- no. 99-109, Report (Marketing Science Institute) -- no. 99-109

The Physical Object

Pagination
41 pages
Number of pages
41

ID Numbers

Open Library
OL52550206M
OCLC/WorldCat
42584874

Source records

marc_columbia MARC record

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July 17, 2024 Created by MARC Bot Imported from marc_columbia MARC record