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Subjects
Sales promotion, Consumer behavior, Attitudes, ConsumersShowing 1 featured edition. View all 1 editions?
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Hedonic and utilitarian consumer benefits of sales promotions
1999, Marketing Science Institute
in English
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Book Details
Edition Notes
"Working paper."
Includes bibliographical references (p. 37-41)
The Physical Object
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- Created September 19, 2008
- 2 revisions
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September 19, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |