| Record ID | marc_miami_univ_ohio/allbibs0126.out:6377889:1102 |
| Source | Miami University of Ohio |
| Download Link | /show-records/marc_miami_univ_ohio/allbibs0126.out:6377889:1102?format=raw |
LEADER: 01102nam 2200301Ia 4500
001 ocm42584874
005 19991029150954.0
008 991006s1999 maua b 000 0 eng d
040 $aJNA$cJNA$dMIA
049 $aMIAA
090 $aHF5438.5$b.C476 1999
100 1 $aChandon, Pierre
245 10 $aHedonic and utilitarian consumer benefits of sales promotions /$cPierre Chandon, Brian Wansink, Gilles Laurent
260 $aCambridge, Mass. :$bMarketing Science Institute,$c1999
300 $a41 p. :$bill. ;$c28 cm
490 1 $aReport ;$vno. 99-109
500 $a"Working paper."
504 $aIncludes bibliographical references (p. 37-41)
650 0 $aSales promotion
650 0 $aConsumer behavior
650 0 $aConsumers$xAttitudes
700 1 $aWansink, Brian
700 1 $aLaurent, Gilles
710 2 $aMarketing Science Institute
830 0 $aReport (Marketing Science Institute) ;$vno. 99-109
907 $a.b27140842$b10-29-99$c09-29-99
998 $akngl$b10-29-99$cm$da$e-$feng$gmau$h0$i1
945 $g1$i35054018836946$j0$lkngli$o $p$0.00$q $r $s-$t0$u1$v0$w0$x0$y.i34956943$z09-29-99