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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.
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Previews available in: English
Subjects
Case studies, Advertising campaigns, Advertising, Business, NonfictionShowing 3 featured editions. View all 3 editions?
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Ads to icons: how advertising succeeds in a multimedia age
2009, Kogan Page
in English
- 2nd ed.
0749456477 9780749456474
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- Created January 30, 2024
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January 30, 2024 | Created by ImportBot | Imported from Better World Books record |