An edition of Ads to icons: how advertising succeeds in a multimedia age (2009)

Ads to Icons

by Paul Springer

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Ads to Icons

Paul Springer

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An edition of Ads to icons: how advertising succeeds in a multimedia age (2009)

Ads to Icons

by Paul Springer

0 Ratings
0 Want to read
0 Currently reading
0 Have read

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.

Publish Date

2010

Publisher

Kogan Page, Limited

Language

English

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Previews available in: English

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Edition	Availability
1 Ads to Icons 2010, Kogan Page, Limited in English 1280915935 9781280915932	aaaa Not in Library Libraries near you: WorldCat
2 Ads to icons: how advertising succeeds in a multimedia age 2009, Kogan Page in English - 2nd ed. 0749456477 9780749456474	zzzz Not in Library Libraries near you: WorldCat
3 Ads to Icons 2009, Kogan Page Publishers Electronic resource in English 0749458348 9780749458348	zzzz Not in Library Libraries near you: WorldCat