An edition of Ads to icons: how advertising succeeds in a multimedia age (2009)

Ads to Icons

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Cover of: Ads to Icons by Paul Springer
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Last edited by ImportBot
November 2, 2021 | History
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An edition of Ads to icons: how advertising succeeds in a multimedia age (2009)

Ads to Icons

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.

Publish Date
Publisher
Kogan Page Publishers
Language
English

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Previews available in: English

Subjects
Case studies, Advertising campaigns, Advertising, Business, Nonfiction

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Edition Availability
Cover of: Ads to Icons
Ads to Icons
2010, Kogan Page, Limited
in English
Libraries near you: WorldCat
Cover of: Ads to icons
Ads to icons: how advertising succeeds in a multimedia age
2009, Kogan Page
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Ads to Icons
Ads to Icons
2009, Kogan Page Publishers
Electronic resource in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Published in
London

Classifications

Library of Congress
HF5823.S76 2009

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24271505M
ISBN 13
9780749458348
OCLC/WorldCat
496121580
OverDrive
B10FF913-54CD-4DC9-B71E-DFF19CE73E82

Source records

marc_overdrive MARC record
Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 2, 2021 Edited by ImportBot import existing book
July 29, 2012 Edited by VacuumBot Updated format 'electronic resource' to 'Electronic resource'
April 30, 2011 Edited by OCLC Bot Added OCLC numbers.
June 19, 2010 Edited by ImportBot Added new cover
June 18, 2010 Created by ImportBot Imported from marc_overdrive MARC record