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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.
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Previews available in: English
Subjects
Case studies, Advertising campaigns, Advertising, Business, NonfictionShowing 3 featured editions. View all 3 editions?
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Ads to icons: how advertising succeeds in a multimedia age
2009, Kogan Page
in English
- 2nd ed.
0749456477 9780749456474
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- Created June 18, 2010
- 5 revisions
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November 2, 2021 | Edited by ImportBot | import existing book |
July 29, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
April 30, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
June 19, 2010 | Edited by ImportBot | Added new cover |
June 18, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |