| Record ID | marc_overdrive/InternetArchiveCrMarc-2010-06-11q.mrc:5161240:1564 |
| Source | marc_overdrive |
| Download Link | /show-records/marc_overdrive/InternetArchiveCrMarc-2010-06-11q.mrc:5161240:1564?format=raw |
LEADER: 01564nam 2200265Ka 4500
008 000000s2009 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780749458348 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aSpringer, Paul $q(Paul Springer).
245 10 $aAds to Icons$h[electronic resource].
260 $aLondon :$bKogan Page Publishers,$c2009.
500 $aTitle from eBook information screen.
520 $aThe second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.
533 $aElectronic reproduction.$bLondon :$cKogan Page Publishers,$d2009.$nRequires Adobe Digital Editions (file size: 6326 KB).
538 $aRequires Adobe Digital Editions (file size: 6326 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780749456474
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={B10FF913-54CD-4DC9-B71E-DFF19CE73E82}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=B10FF913-54CD-4DC9-B71E-DFF19CE73E82$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/1192-1/{B10FF913-54CD-4DC9-B71E-DFF19CE73E82}Img100.jpg