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" Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV centric path to a multi channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m commerce, searchability in a multi channel world and predictive marketing, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media. This book features 32 contributors from leading marketing companies across the globe such as, the California-based accounting software company Intuit, South Carolina-based Content Marketing company Enveritas Group, California-based advertising company Tribal Fusion, and SapientNitro, an international marketing and advertising company"--
"With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media"--
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Subjects
Multilevel marketing, Management, Internet marketing, Customer relations, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Multilevel, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, Electronic commerce, Vente pyramidale, Gestion, Marketing sur Internet, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior, Business and ManagementShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Multichannel Marketing Ecosystems: Creating Connected Customer Experiences
2015, Kogan Page, Limited
in English
0749476125 9780749476120
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2
Multi-channel marketing ecosystems: [creating connected customer experiences]
2014, Kogan Page
in English
0749469625 9780749469627
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zzzz
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3
Multichannel Marketing Ecosystems: Creating Connected Customer Experiences
2013, Kogan Page, Limited
in English
1306055431 9781306055437
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