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"The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers, and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online, and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"--
"The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to the Digital Consumer offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"--
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Subjects
BUSINESS & ECONOMICS / Marketing / Direct, Research, Consumers, Social aspects, BUSINESS & ECONOMICS / General, Consumer behavior, BUSINESS & ECONOMICS / Consumer Behavior, Information technology, Internet marketing, Technologie de l'information, Aspect social, Consommateurs, Comportement, Recherche, BUSINESS & ECONOMICS, General, Consumer Behavior, Marketing, DirectShowing 6 featured editions. View all 6 editions?
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Routledge Companion to Digital Consumption
2018, Taylor & Francis Group
in English
1138385689 9781138385689
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Routledge Companion to Digital Consumption
2013, Taylor & Francis Group
in English
113625336X 9781136253362
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4
Routledge Companion to Digital Consumption
2013, Taylor & Francis Group
in English
1136253378 9781136253379
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6
Routledge Companion to Digital Consumption
2013, Taylor & Francis Group
in English
1136253327 9781136253324
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