"The Anglo-American media constitutes one of the world's most familiar, and least analysed, alliances. For the United States media, this close-connection with Britain is one of several unambiguous American international media trading advantages. For Britain the relationship is more ambiguous: in news and factual media Britain can realistically see itself as the world media number two, but across the broad range of entertainment Britain is closer to being a colonial dependency of Hollywood.

All other European countries are also both media nationalists and Hollywood dependents." "Spanning a broad range from advertising to publishing, pop music and pornography, this book also addresses the media future: does the merger of American TV networks with Hollywood companies constitute a new 'Hollyweb' cartel which excludes European companies? Can the BBC survive until 2022? Can televised sport help to create a European identity?"--BOOK JACKET.