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Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.From the Hardcover edition.
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Previews available in: English
Subjects
Business, Leisure industry, Motion pictures, Nonfiction, Popular culture, Social aspects, Social aspects of Motion pictures, Social aspects of Television broadcasting, Television broadcasting, Television broadcasting -- Social aspects, Motion pictures -- Social aspects, Culture in motion pictures, Television broadcasting, social aspects, Motion pictures, social aspectsShowing 4 featured editions. View all 4 editions?
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Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
1999, Penguin Books, Limited
in English
0140281754 9780140281750
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The entertainment economy: how mega-media forces are transforming our lives
1999, Times Books
in English
- 1st ed.
0812930428 9780812930429
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The entertainment economy: how mega-media forces are transforming our lives
1999, Three Rivers Press
in English
140005186X 9781400051861
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