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"Authors Joel Kurtzman and Glenn Rifkin have put together a "best practices" approach to help you turn your company into an Internet powerhouse. Rather than offering academic platitudes and theoretical jargon, Kurtzman and Rifkin focus on the transformation taking place inside real companies with real corporate battlefields to cross.
Their diverse and electric list of cases, which includes GM, Enron, GE Plastics, Nortel Networks, Southwest Airlines, Staples, Progressive Corporation, and Victoria's Secret, shows how these distinct players from many industries have surged ahead of the competition and are demonstrating extraordinary results online."--BOOK JACKET.
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1
Radical E: From GE to Enron--Lessons on How to Rule the Web
2007, Wiley & Sons, Incorporated, John
in English
0470194561 9780470194560
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3
Radical E: From GE to Enron--Lessons on How to Rule the Web
2002, Wiley & Sons, Incorporated, John
in English
0471150851 9780471150855
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4
Radical E: From GE to Enron-Lessons on How to Rule the Web
2001, Wiley & Sons, Incorporated, John
in English
0471056871 9780471056874
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5
Radical E: from GE to Enron-- lessons on how to rule the Web
2001, Wiley
in English
0471410470 9780471410478
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