For the first time and in his own hard-hitting style, Michael Bloomberg offers an intimate look at the mind and personality behind the Bloomberg logo. In Bloomberg by Bloomberg, he combines personal reminiscence with penetrating insight into the ceaseless, worldwide demand for fast, accurate financial information. He describes in vivid detail his early Wall Street career; both the victories and frustrations, including a personal account of what it was like to be fired and given $10 million on the same day.

Bloomberg's anticipation of the informational needs of modern society led to "THE BLOOMBERG," an online information service without which tens of thousands of investors cannot live. We learn how he has brilliantly applied the concept of synergy - even to the extent of labeling all his products with his name - to build success upon success, and how his dedication to in-house technology and low-cost pricing strategies has added conquests in ever larger and more diverse markets.

Whether staging a festival for several thousand employees at his house or rollerblading in Central Park, as bon vivant or businessman, Michael Bloomberg has always done it his way. With customary candor, Bloomberg reveals how his idiosyncratic managerial methods - including the absence of physical partitions and job titles in his offices, and his fierce insistence on total company loyalty - have been instrumental in building his organization.