"Every day Canadians buy groceries at Loblaws or Sobeys, develop film at Black's, or grab a coffee at Tim Hortons' without giving it a second thought. These brands are in our lives and in the public eye. We're familiar with the names, but what do we really know about the people behind them? I know that name! will answer any questions you might have.

It's full of facts, trivia, and explorations of more than one hundred Canadian men and women who beat the odds to become household names, including Timothy Eaton, Susannah Oland, and J.L. Kraft."--BOOK JACKET.