Marketing modernism between the two world wars

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Last edited by MARC Bot
September 14, 2024 | History

Marketing modernism between the two world wars

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Publish Date
Language
English
Pages
256

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Edition Availability
Cover of: Marketing modernism between the two world wars
Marketing modernism between the two world wars
2003, University of Massachusetts Press
in English

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Book Details


Table of Contents

Rethinking modernism and the consumer culture
The market for modernism in the 1920s and 1930s
Maintaining highbrow standards : B.W. Huebsch opens the door to modern literature
Opening markets to modernism : Alfred Knopf's promotion of Thomas Mann in the 1920s
The "novel of ideas" meets the "overbright glare of publicity" : Alfred Harcourt and the American avant-garde
Changing American literary taste : Scribner's and Ernest Hemingway
How to enjoy James Joyce's great novel Ulysses.

Edition Notes

Includes bibliographical references (p. 247-252) and index.

Published in
Amherst
Series
Studies in print culture and the history of the book

Classifications

Dewey Decimal Class
070.5/0973/0904
Library of Congress
Z480.L58 T87 2003, Z480.L58T87 2003

The Physical Object

Pagination
xiii, 256 p. :
Number of pages
256

ID Numbers

Open Library
OL3557164M
ISBN 10
155849376X
LCCN
2002015834
OCLC/WorldCat
50803654
Library Thing
5402407
Goodreads
1667845

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 14, 2024 Edited by MARC Bot import existing book
January 7, 2023 Edited by MARC Bot import existing book
September 15, 2021 Edited by ImportBot import existing book
December 5, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record