Media analysis techniques
by Arthur Asa Berger
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Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed.
Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to combine creativity and analysis. In a comprehensive appendix, new for this edition, Berger details activities, simulations, and games that can move players from pure theory to making sense of creative work.
Berger's vivid applications link theory to practice, teaching critical skills to students in popular culture, mass communication, media studies, and cultural studies.
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references (p. 209-211) and indexes.
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- Created April 1, 2008
- 11 revisions
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| November 28, 2020 | Edited by MARC Bot | import existing book |
| October 10, 2020 | Edited by ImportBot | import existing book |
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| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |