An edition of Lifestyle market segmentation
(2006)
Lifestyle market segmentation
by Dennis J. Cahill
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Previews available in: English
Subjects
Consumer behavior, Market segmentation, Lifestyles, Consumers' preferences, Konsumentenverhalten, Leefwijze, Marketing, Marktsegmentierung, Markt, Marktsegmentatie, Zielgruppe, Lebensstil, Verbraucherverhalten, Segmentierung, Segmentation du marché, Consommateurs, Préférences, Comportement, Style de vie| Edition | Availability |
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Book Details
Table of Contents
Nonlifestyle issues
Segmentation theory
Nonlifestyle segmentation
Lifestyle issuesprizm, lov, and vals
Prizm
Psychographics
Vals and list of values
Psychographics again
Lifestyle targets
The mature market
Teens and tweens
Ethnic
Marketing to the disabled
Applications
The tribes: a new psychographic scheme
Single-family houses
Used cars
Food
Health care
Other considerations
And decision-making overlays
Myers-briggs type indicator
Family considerations
Cases and thoughts.
Edition Notes
Includes bibliographical references and index.
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History
- Created April 1, 2008
- 17 revisions
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| March 8, 2023 | Edited by MARC Bot | import existing book |
| December 30, 2022 | Edited by MARC Bot | import existing book |
| December 16, 2022 | Edited by MARC Bot | import existing book |
| December 11, 2020 | Edited by MARC Bot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |