An edition of For immediate release (2011)

For Immediate Release

Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

For Immediate Release
Ronn Torossian, Ronn Torossian
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September 29, 2021 | History
An edition of For immediate release (2011)

For Immediate Release

Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

"It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive-and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that-while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies-Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others-and your own business"--Provided by publisher.

Publish Date
Publisher
BenBella Books
Language
English
Pages
288

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Book Details


Edition Identifiers

Open Library
OL33995318M
ISBN 13
9781936661275

Work Identifiers

Work ID
OL19952289W

Source records

Better World Books record

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September 29, 2021 Created by ImportBot Imported from Better World Books record