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Integrated Marketing Communications: A Global Brand-Driven Approach
2021, Springer International Publishing AG
in English
303076415X 9783030764159
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Book Details
Table of Contents
Scene setting : theory and practice
Integrated marketing communications
Advertising
Sales promotion
Direct marketing
Marketing public relations
Sponsorship
E-communications
Relationship marketing.
Edition Notes
Includes bibliographical references and index.
Classifications
External Links
The Physical Object
ID Numbers
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Feedback?History
- Created April 1, 2008
- 12 revisions
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January 15, 2023 | Edited by ImportBot | import existing book |
December 14, 2022 | Edited by MARC Bot | import existing book |
December 8, 2020 | Edited by MARC Bot | import existing book |
October 12, 2020 | Edited by ImportBot | import existing book |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |