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"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.
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Previews available in: English
Subjects
Merchandising, Purchasing, BUSINESS & ECONOMICS / Industries / Retailing, BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry, Retailing, Fashion & textile industry, Purchasing & buying, Fashion, Cs.fashion.fashion, Business & economics -> marketing -> purchasing, Business & economics -> business -> industries, Professional, career & trade -> fashion & interior design -> fashionEdition | Availability |
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Retail Buying: From Basics to Fashion - Studio Access Card
2022, Fairchild Books
in English
1501375717 9781501375712
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3 |
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Retail Buying: Bundle Book + Studio Access Card
2018, Bloomsbury Publishing Plc
in English
1501334271 9781501334276
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5 |
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6
Retail buying: from basics to fashion
2015, Fairchild Books
in English
- Fifth edition.
1628929634 9781628929638
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7
Retail buying: from basics to fashion
2013, Fairchild Books, Bloomsbury Publishing
in English
- 4th ed.
1609012771 9781609012779
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8
Retail buying: from basics to fashion
2008, Fairchild Books
in English
- 3rd ed.
1563677032 9781563677038
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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Work Description
"This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry. Ample activities--drawn from real-world merchandising and incorporating current trends--give students the opportunity to apply critical skills as they would in a professional environment. "--
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- Created November 13, 2020
- 5 revisions
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December 20, 2023 | Edited by ImportBot | import existing book |
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November 13, 2020 | Created by MARC Bot | Imported from Library of Congress MARC record |