MARC record from Internet Archive

LEADER: 02490cam a2200289 a 4500
001 2012934142
003 DLC
005 20150114081434.0
008 120224s2013 nyua b 001 0 eng d
010 $a 2012934142
020 $a1609012771 (pbk.)
020 $a9781609012779 (pbk.)
035 $a(OCoLC)ocn803509018
040 $aVVX$cVVX$dNLE$dDLC
042 $alccopycat
082 04 $a658.72$223
050 00 $aHF5429$b.C54 2013
100 1 $aClodfelter, Richard.
245 10 $aRetail buying :$bfrom basics to fashion /$cRichard Clodfelter.
250 $a4th ed.
260 $aNew York :$bFairchild Books ;$a[S.I.] :$bBloomsbury Publishing,$cc2013.
300 $axix, 546 p. :$bIll. ;$c24 cm. +$e1 CD-ROM (4 3/4 in.)
504 $aIncludes bibliographical references and index.
505 0 $aPart I : Understanding the retail environment where buying occurs. Chapter 1: Today's buying environment -- Chapter 2: The buying function in retailing -- Chapter 3: Buying for different types of stores -- Part II: Getting ready to make buying decisions. Chapter 4: Obtaining assistance for making buying decisions -- Chapter 5: Understanding your customers -- Chapter 6: Understanding product trends: what customers buy -- Part III: Planning and controlling merchandise purchases. Chapter 7: Forecasting -- Chapter 8: Preparing buying plans -- Chapter 9: Developing assortment plans -- Chapter 10: Controlling inventories -- Part IV: Purchasing merchandising. Chapter 11: Selecting vendors and building partnerships -- Chapter 12: Making market visits and negotiating with vendors -- Chapter 13: Locating sources in foreign markets -- Chapter 14: Making the purchase. -- Part V: Motivating customers to buy. Chapter 15: Pricing the merchandise -- Chapter 16: Promoting the merchandise.
520 $a"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.
650 0 $aPurchasing.
650 0 $aMerchandising.