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Drawing on research from 80 sources, the sixth edition of What Moms Think And Do delivers a portrait of this diverse, tech-savvy, ambitious, and realistic group of women that will power your marketing and advertising messages, product development, and promotional strategy. Use the data-packed research in What Moms Think And Do to learn how moms feel about brands and advertising; how they establish their individual work-life balance; which media they use, and how they use it; what the boundaries are for family life, parenting, and values; what their shopping habits are; and what's important to them when feeding their families.
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What moms think and do: their attitudes towards brands, advertising & marketing; work-life balance; family life; parenting & values; media use; shopping; food, nutrition & the grocery basket
2013, EPM Communications
in English
- 6th ed.
1935521195 9781935521198
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- Created September 21, 2020
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February 17, 2024 | Edited by ImportBot | import existing book |
September 21, 2020 | Created by MARC Bot | Imported from Library of Congress MARC record |