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Digital marketing platforms like Google, Facebook, Twitter, etc., have given marketers the chance to deliver targeted and personalized experiences at the individual level, based on individual customer online behavior, but at massive scale, around the clock. To take advantage of these trends and use data and analytics to create relevant engagements with the consumers, brands will have to develop a new set of capabilities, tools, metrics, and processes, along with a new set of skills to use them. We call this new breed of marketer The Platform Marketer. This marketer has a deep understanding of CRM principles, yet knows how to thrive in the new digital audience platform environment. Necessary skills include: Customer Identity management , Audience management, Consumer privacy and compliance. Media and channel optimization, Measurement and attribution, Experience creation and design,Technology Stack.
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Previews available in: English
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Edition | Availability |
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1
Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
2015, Wiley & Sons, Incorporated, John
in English
1119059992 9781119059998
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2
Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
2015, Wiley & Sons, Limited, John
in English
1119153867 9781119153863
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3
Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
2015, Wiley & Sons, Incorporated, John
in English
1119059798 9781119059790
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4
The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
2015
in English
1119059720 9781119059721
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August 24, 2020 | Created by ImportBot | Imported from Better World Books record |