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The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way.
The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth.
Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you," "Compromise anything but your core values," "Seek to renew yourself even when you're hitting home runs," and, most simply, "Everything matters."
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Previews available in: English
Subjects
History, Restaurateurs, Starbucks Coffee Company, Biography, Restaurateurs, biography, Coffee shops, Businesspeople, biography, Restaurateurs (Alimentation), Histoire, Geschichte, Unternehmenspolitik, Koffie, Koffiehuizen, Coffeehouses, Business enterprises, Chief executive officersPeople
Howard SchultzPlaces
United States, Japan, New York, Chicago, SeattleEdition | Availability |
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1
Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time
2012, Hachette Books
in English
1401304923 9781401304928
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2
Pour Your Heart into It: How Starbucks Build a Company One Cup at a Time
November 2000, Diane Pub Co
Hardcover
in English
0788195336 9780788195334
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zzzz
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3
Starbucks ka fei wang guo chuan qi
1998, Lian jing chu ban shi ye gong si
in Chinese
- Chu ban
9570817917 9789570817911
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zzzz
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4
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Sep 08, 1997, Hyperion, Brand: Hyperion
hardcover
0786863978 9780786863976
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zzzz
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5
Pour your heart into it: how Starbucks built a company one cup at a time
1997, Hyperion
in English
- 1st ed.
0786863153 9780786863150
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aaaa
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Book Details
Edition Notes
Includes index.
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First Sentence
"Starbucks, as it is today, is actually the child of two parents."
Work Description
A must-read for every entrepreneur and Starbucks lover. Howard Schultz shares the Starbucks story in a heart-felt way.
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- Created April 1, 2008
- 18 revisions
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July 12, 2024 | Edited by MARC Bot | import existing book |
March 7, 2023 | Edited by MARC Bot | import existing book |
January 14, 2023 | Edited by ImportBot | import existing book |
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April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |