New Mythologies in Design and Culture

Reading Signs and Symbols in the Visual Landscape

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Last edited by MARC Bot
April 30, 2025 | History

New Mythologies in Design and Culture

Reading Signs and Symbols in the Visual Landscape

"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"--

Publish Date
Language
English
Pages
272

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Book Details


Classifications

Library of Congress
NK1510.H675 2016, NK1510 .H675 2016, NK1510 .H675 2016eb

Edition Identifiers

Open Library
OL28560841M
ISBN 13
9780857855213
LCCN
2015031688
OCLC/WorldCat
919068270, 1201426545
Digital Object Identifier (DOI)
10.5040/9781474277723

Work Identifiers

Work ID
OL21099559W

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 30, 2025 Edited by MARC Bot import existing book
February 4, 2023 Edited by ImportBot import existing book
December 18, 2022 Edited by MARC Bot import existing book
September 21, 2020 Edited by MARC Bot import existing book
August 4, 2020 Created by ImportBot Imported from Better World Books record