An edition of Effective public relations (1952)

Effective public relations

6th ed.

by , , and

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Cover of: Effective public relations by Scott M. Cutlip, Allen H. Center, Glen M. Broom, Scott M. Cutlip
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  • ★★★★★ 5.0 (1 rating) ·
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Last edited by MARC Bot
March 8, 2023 | History
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An edition of Effective public relations (1952)

Effective public relations

6th ed.

by , , and

  • ★★★★★ 5.0 (1 rating) ·
  • 95 Want to read
  • 4 Currently reading
  • 6 Have read

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Publish Date
Publisher
Prentice-Hall
Language
English
Pages
670

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Previews available in: English

Subjects

Public relations, Relations publiques, O˜ffentlichkeitsarbeit, Opiniao publica, Relacoes publicas, Öffentlichkeitsarbeit

Showing 6 featured editions. View all 13 editions?

Edition Availability
Cover of: Effective public relations
Effective public relations
1994, Prentice-Hall
in English - 7th ed.
Cover of: Effective public relations
Effective public relations
1985, Prentice-Hall
Hardcover in English - 6th ed.
Cover of: Effective public relations.
Effective public relations.
1985, Prentice-Hall International
in English - 6th ed. / Scott M. Cutlip, Allen H. Center, Glen M. Broom.
Cover of: Effective public relations
Effective public relations
1982, Prentice-Hall
in English - Rev. 5th ed.
Cover of: Effective public relations
Effective public relations
1978, Prentice-Hall
in English - 5th ed.
Cover of: Effective public relations
Effective public relations
1964, Prentice-Hall
in English - 3d ed.

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Book Details

Table of Contents

Part one : The principles and process.
Introduction to contemporary public relations
Historical context : how public relations evolved
Practitioners of public relations
Organizational context of public relations
Social context of public relations
Legal context of public relations
Communication and public opinion
Adjustment and adaptation : a theoretical model for public relations
The process : defining public relations problems : the first step
The process : planning and programming : the second step
The process : taking action and communicating : the third step
The process : evaluating the program : the fourth step
The internal publics
Internal communication media
The mass media : reaching the general public
External publics
Media relations
Toward a profession
Part two : The practice.
The practice : business and industry
The practice : Trade associations, professional societies, and labor unions
The practice : voluntary agencies, health care, the arts, and churches
The practice : politics and government
The practice : public schools
The practice : higher education

Edition Notes

Includes bibliographies and index.

Published in
Englewood Cliffs, N.J
Copyright Date
1985

Classifications

Dewey Decimal Class
659.2
Library of Congress
HM263 .C78 1985, HM263.C78 1985

The Physical Object

Format
Hardcover
Pagination
xviii, 670 p.
Number of pages
670
Dimensions
25 x x centimeters

Edition Identifiers

Open Library
OL2855518M
ISBN 10
0132450771
ISBN 13
9780132450775
LCCN
84018006
Library Thing
229367
Goodreads
3601178

Work Identifiers

Work ID
OL2909805W

Source records

Better World Books record
Library of Congress MARC record
amazon.com record
marc_nuls MARC record

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