The everything guide to customer engagement

connect with customers to build trust, foster loyalty, grow a successful business

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Last edited by ImportBot
February 28, 2023 | History

The everything guide to customer engagement

connect with customers to build trust, foster loyalty, grow a successful business

  • 2 Want to read

Successful businesses have one thing in common: they have loyal customers. Customer engagement is as important as quality products and services when it comes to customer loyalty and retention. Pophal shows you strategies that have been working for businesses all over the world

Publish Date
Publisher
Everything
Language
English
Pages
303

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Previews available in: English

Book Details


Table of Contents

Top ten ways to connect with your customers in the twenty-first century
Introduction
The basics of customer engagement
Who is your customer?
Defining your target audience
Understanding your target audience
Understanding your competition
Defining, refining, and managing your brand
Your employees and customer engagement
Using business development for customer engagement
Using traditional media for customer engagement
Using social media for customer engagement
Using YouTube for customer engagement
Using Facebook for customer engagement
Using Twitter for customer engagement
Using LinkedIn for customer engagement
Using Google+ for customer engagement
Using Pinterest and other visual platforms
Using online communities for customer engagement
Using public relations for customer engagement
Creating an engagement plan
When things go wrong.

Edition Notes

Includes index.

Series
An everything series book, Everything series
Other Titles
Customer engagement

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.5 .P67 2014, HF5415.5.P67 2014

The Physical Object

Pagination
303 pages
Number of pages
303

Edition Identifiers

Open Library
OL27178946M
ISBN 10
1440580553
ISBN 13
9781440580550
LCCN
2014014158
OCLC/WorldCat
878117337

Work Identifiers

Work ID
OL19998843W

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
February 28, 2023 Edited by ImportBot import existing book
February 28, 2023 Edited by ImportBot import existing book
February 9, 2023 Edited by BWBImportBot Modified local IDs, source records
December 17, 2022 Edited by ImportBot import existing book
July 18, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record