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Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices.Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.
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Behavioral pricing
2004, Emerald Group Pub.
electronic resource /
in English
1845440250 9781845440251
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- Created June 28, 2019
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January 30, 2024 | Edited by ImportBot | import existing book |
June 28, 2019 | Created by MARC Bot | Imported from Internet Archive item record |