Check nearby libraries
Buy this book
"With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take action directly. Right now 80 percent of mobile marketing is just plain bad. It either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Michael Kelley is going to change all that. With his experience running top brand mobile campaigns, this book will show business owners, marketers, and advertising managers how to develop a campaign that gets results. All Thumbs provides a very simple yet practical guide to help companies ranging from small mom and pop shops to multinational corporations to build multi-level campaign-driven, mobile brand experiences designed for maximum effectiveness, while at the same time providing a strategic overview of how mobile marketing fits into an overall brand and media campaign"--
Check nearby libraries
Buy this book
Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
---|---|
1
All Thumbs: Mobile Marketing That Works
2014, Palgrave Macmillan
in English
1137464372 9781137464378
|
zzzz
Libraries near you:
WorldCat
|
2
All thumbs: mobile marketing that works
2014, Palgrave Macmillan
in English
1137279273 9781137279279
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created August 31, 2018
- 8 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
March 7, 2023 | Edited by MARC Bot | import existing book |
December 9, 2022 | Edited by ImportBot | import existing book |
September 18, 2021 | Edited by ImportBot | import existing book |
August 12, 2021 | Edited by MARC Bot | import existing book |
August 31, 2018 | Created by ImportBot | Imported from Internet Archive item record |