The vibe
by Gary Bertwistle
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While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives.
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Vibe: The Marketing Handbook for Every Product, Service and Industry
2010, Wiley & Sons Australia, Limited, John
in English
1742468365 9781742468365
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Vibe: The Marketing Handbook for Every Product, Service and Industry
2010, Wiley & Sons Australia, Limited, John
in English
1742468373 9781742468372
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Includes bibliographical references and index.
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- Created July 30, 2014
- 7 revisions
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| February 7, 2024 | Edited by ImportBot | import existing book |
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| July 30, 2014 | Created by ImportBot | Imported from Internet Archive item record |