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Inspired

How To Create Products Customers Love

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Inspired

How To Create Products Customers Love

  • 4.33 ·
  • 9 Ratings
  • 59 Want to read
  • 0 Currently reading
  • 10 Have read
Publish Date
Publisher
SVPG Press

Why do some products make the leap to greatness while others don’t?

Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can’t do this, then it’s not worth building anything.

• How do you decide which product opportunities to pursue?
• How do you get evidence that the product you’re going to ask your engineering team to build will be successful?
• How do you identify the minimal possible product that will be successful?
• How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?
• How can you adapt Agile methods for commercial product environments?

Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You’ll find that there’s a very big difference between how the very best companies create products and all the rest.

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Edition Availability
Cover of: Inspired
Inspired: Wie Sie Tech-Produkte Entwickeln, Die Ihre Kunden Lieben Werden
2022, Wiley & Sons, Limited, John
in German
Cover of: Inspired
Inspired: Wie Sie Tech-Produkte Entwickeln, Die Ihre Kunden Lieben Werden
2022, Wiley & Sons, Incorporated, John
in German
Cover of: Inspired
Inspired
May 22, 2018, Audible Studios on Brilliance Audio
mp3 cd
Cover of: Inspired
Inspired: How to Create Tech Products Customers Love
2017, Wiley & Sons, Incorporated, John
in English
Cover of: Inspired
Inspired: How to Create Tech Products Customers Love
2017, Wiley & Sons, Incorporated, John
in English
Cover of: Inspired
Inspired: How to Create Tech Products Customers Love
Dec 04, 2017, Wiley
hardcover
Cover of: Inspired
Inspired: How To Create Products Customers Love
June 18, 2008, SVPG Press

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Book Details


Table of Contents

Part 1 People
Chapter 1 Key Roles and Responsibilities
Chapter 2 Product Management vs. Product Marketing
Chapter 3 Product Management vs. Project Management
Chapter 4 Product Management vs. Design
Chapter 5 Product Management vs. Engineering
Chapter 6 Recruiting Product Managers
Chapter 7 Managing Product Managers
Chapter 8 Patton's Advice for Product Managers
Chapter 9 Deputy Product Managers
Chapter 10 Managing Up
Part 2 Process
Chapter 11 Assessing Product Opportunities
Chapter 12 Product Discovery
Chapter 13 Product Principles
Chapter 14 The Product Council
Chapter 15 Charter User Programs
Chapter 16 Market Research
Chapter 17 Personas for Product Management
Chapter 18 Reinventing the Product Spec
Chapter 19 Design vs. Implementation
Chapter 20 Minimal Product
Chapter 21 Product Validation
Chapter 22 Prototype Testing
Chapter 23 Improving Existing Products
Chapter 24 Gentle Deployment
Chapter 25 Rapid Response
Chapter 26 Succeeding with Agile Methods
Chapter 27 Succeeding with Waterfall Processes
Chapter 28 Startup Product Management
Chapter 29 Innovating in Large Companies
Chapter 30 Succeeding in Large Companies
Part 3 Product
Chapter 31 Lessons from Apple
Chapter 32 Beware of Specials
Chapter 33 The New Old Thing
Chapter 34 Fear, Greed and Lust
Chapter 35 The Emotional Adoption Curve
Chapter 36 Usability vs. Aesthetics
Chapter 37 Keys to Consumer Internet Service Products
Chapter 38 Keys to Enterprise Products
Chapter 39 Keys to Platform Products
Summary
Chapter 40 Best Practices Summary
Chapter 41 Product Manager Worry List

ID Numbers

Open Library
OL25426571M
Internet Archive
isbn_9780981690407
ISBN 10
0981690408
ISBN 13
9780981690407

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 12, 2017 Edited by ImportBot import new book
May 10, 2013 Edited by Nate Carrier Added TOC
May 10, 2013 Edited by Nate Carrier Added Cover and Author
May 10, 2013 Edited by Nate Carrier Added new cover
May 10, 2013 Created by Nate Carrier Added new book.