An edition of Creating breakthrough products
(2013)
Creating breakthrough products
revealing the secrets that drive global innovation
2nd ed.
by Jonathan Cagan and Craig M. Vogel
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Showing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Creating breakthrough products: revealing the secrets that drive global innovation
2013, FT Press
in English
- 2nd ed.
0133011429 9780133011425
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Preface
The argument
What drives new product development
Moving to the upper right
The upper right : the value quadrant
The core of a successful brand strategy : breakthrough products and services
The process
A comprehensive approach to user-centered, integrated new product development
Integrating disciplines and managing diverse teams
Understanding the user's needs, wants, and desires
Further evidence
Service innovation : breakthrough innovation on the product-service eco-system continuum
Case studies : the power of the upper right
Case studies : the global power of the upper right
Where are they now?
Epilogue.
Edition Notes
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
History
- Created June 20, 2012
- 9 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| July 18, 2024 | Edited by raybb | Edited without comment. |
| July 18, 2024 | Edited by raybb | merge authors |
| July 18, 2024 | Edited by raybb | //covers.openlibrary.org/b/id/14646810-S.jpg |
| December 19, 2023 | Edited by ImportBot | import existing book |
| June 20, 2012 | Created by LC Bot | Imported from Library of Congress MARC record |