An edition of Marketing to moviegoers (2013)

Marketing to moviegoers

a handbook of strategies and tactics

3rd ed.
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Last edited by ImportBot
June 2, 2023 | History
An edition of Marketing to moviegoers (2013)

Marketing to moviegoers

a handbook of strategies and tactics

3rd ed.
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Language
English
Pages
417

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Previews available in: English

Edition Availability
Cover of: Marketing to moviegoers
Marketing to moviegoers: a handbook of strategies and tactics
2013, Southern Illinois University Press
in English - 3rd ed.

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Book Details


Published in

Carbondale

Table of Contents

Creative strategy
Market research
Traditional media advertising
Marketing in digital media
Promotional tie-ins and product placement
Licensed merchandise
Publicity
Distribution to theaters
Exhibition
Major studios
Independent distributors
Foreign-language films
Prints and advertising funds.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
791.43068/8
Library of Congress
PN1995.9.M29 M37 2013, PN1995.9.M29M37 2013, PN1995

The Physical Object

Pagination
p. cm.
Number of pages
417

ID Numbers

Open Library
OL25331180M
Internet Archive
marketingtomovie0003mari
ISBN 10
0809331969, 0809331977
ISBN 13
9780809331963, 9780809331970
LCCN
2012018745
OCLC/WorldCat
777654639

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
June 2, 2023 Edited by ImportBot import existing book
March 8, 2023 Edited by MARC Bot import existing book
July 19, 2022 Edited by ImportBot import existing book
December 29, 2021 Edited by ImportBot import existing book
May 30, 2012 Created by LC Bot Imported from Library of Congress MARC record.