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Marketing to moviegoers: a handbook of strategies and tactics
2013, Southern Illinois University Press
in English
- 3rd ed.
0809331969 9780809331963
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Book Details
Published in
Carbondale
Table of Contents
Creative strategy
Market research
Traditional media advertising
Marketing in digital media
Promotional tie-ins and product placement
Licensed merchandise
Publicity
Distribution to theaters
Exhibition
Major studios
Independent distributors
Foreign-language films
Prints and advertising funds.
Edition Notes
Includes index.
Classifications
The Physical Object
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- Created May 30, 2012
- 7 revisions
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June 2, 2023 | Edited by ImportBot | import existing book |
March 8, 2023 | Edited by MARC Bot | import existing book |
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December 29, 2021 | Edited by ImportBot | import existing book |
May 30, 2012 | Created by LC Bot | Imported from Library of Congress MARC record. |