| Record ID | marc_loc_updates/v40.i22.records.utf8:13663338:1208 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i22.records.utf8:13663338:1208?format=raw |
LEADER: 01208nam a22003018a 4500
001 2012018745
003 DLC
005 20120522184259.0
008 120514s2013 ilu 001 0 eng
010 $a 2012018745
020 $a9780809331963 (pbk. : alk. paper)
020 $a0809331969 (pbk. : alk. paper)
020 $a9780809331970 (ebook)
020 $a0809331977 (ebook)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aPN1995.9.M29$bM37 2013
082 00 $a791.43068/8$223
100 1 $aMarich, Robert.
245 10 $aMarketing to moviegoers :$ba handbook of strategies and tactics /$cRobert Marich.
250 $a3rd ed.
260 $aCarbondale :$bSouthern Illinois University Press,$cc2013.
263 $a1302
300 $ap. cm.
500 $aIncludes index.
505 0 $aCreative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
650 0 $aMotion pictures$xMarketing.
650 0 $aMotion pictures$xDistribution.