Customer segmentation and clustering using SAS Enterprise Miner

2nd ed.

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Last edited by MARC Bot
October 6, 2024 | History

Customer segmentation and clustering using SAS Enterprise Miner

2nd ed.

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Publish Date
Publisher
SAS
Language
English
Pages
354

Buy this book

Previews available in: English

Book Details


Table of Contents

Introduction
Why segment? The motivation for segment-based descriptive models
Distance: the basic measures of similarity and association
Segmentation using a cell-based approach
Segmentation of several attributes with clustering
Clustering of many attributes
When and how to update cluster segments
Using segments in predictive models
Clustering and the issue of missing data
Product affinity and clustering of product affinities
Computing segments using SOM/Kohonen for clustering
Segmentation of textual data
Clustering of product associations
Predicting attitudinal segments from survey responses
Combining attitudinal and behavioral segments
Segmentation of customer transactions.

Edition Notes

Prev. ed. published under title: CRM segmentation and clustering using SAS Enterprise miner.

Includes bibliographical references (p. 344) and index.

Published in
Cary, N.C
Series
SAS press series

Classifications

Library of Congress
HF5548.2 .C59 2011

The Physical Object

Pagination
xxii, 354 p. :
Number of pages
354

Edition Identifiers

Open Library
OL25284155M
Internet Archive
customersegmenta0000coll
ISBN 10
1607648105
ISBN 13
9781612900926, 9781607648109
LCCN
2012360715
OCLC/WorldCat
852502135

Work Identifiers

Work ID
OL16600781W

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 6, 2024 Edited by MARC Bot import existing book
December 8, 2022 Edited by ImportBot import existing book
August 25, 2021 Edited by ImportBot import existing book
November 13, 2020 Edited by MARC Bot import existing book
April 18, 2012 Created by LC Bot Imported from Library of Congress MARC record