An edition of Relationship marketing
(2008)
Relationship marketing
by Robert W. Palmatier
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Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.
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Previews available in: English
Subjects
Relationship marketing, Customer relations| Edition | Availability |
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Book Details
Table of Contents
What is relationship marketing?
How does relationship marketing work?
How do relationships change over time?
Understanding relationship marketing's financial impact
Building and maintaining strong relationships
Targeting and adapting relationship marketing strategies
Enhance performance through best practice
Future research directions and topics.
Edition Notes
Includes bibliographical references (p. 119-136).
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History
- Created July 25, 2011
- 5 revisions
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| August 20, 2024 | Edited by MARC Bot | import existing book |
| December 9, 2022 | Edited by ImportBot | import existing book |
| January 23, 2021 | Edited by ImportBot | import existing book |
| September 25, 2020 | Edited by MARC Bot | import existing book |
| July 25, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |