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Ashes to Ashes is a monumental history of the American tobacco industry: its awesome and ironic success in developing the cigarette, modern society's most widespread instrument of self-destruction, into America's most profitable consumer product: its energized, work-obsessed royal families, the Dukes and the Reynoldes, and their battling successors like the eccentric autocrat George Washington Hill and the feisty Joseph F. Cullman: its generations of entrepreneurial geniuses: its cunning business strategies and marketing dazzle: its deft political power plays: its relentless, often devious attacks on antismoking forces in science, public health, and government. And there is the weirdly symbiotic relationship of an industry geared at any cost to sell, sell, sell cigarettes, and an American public habituated to ignore all warnings and buy, buy, buy.
Here is how the leaf that was the New World's most passionately devoured gift to the Old grew into humankind's most dangerous consumer product, employing whole rural populations, fattening tax revenues, and spawning a ring of fiercely competitive corporate superpowers; how tobacco's peerless public-relations spinners, applied their techniques to becloud the overwhelming evidence of the cigarette's lethal and addictive nature; and finally, at this historic moment in the cigarette wars, how both the besieged industry and the aroused public-health forces nationwide are maneuvering as the battle rages ever more ferociously.
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Previews available in: English
Subjects
Cigarette industry, Industry, Nicotinmissbrauch, Zigarettenindustrie, Tobacco Use Disorder, Tobacco industry, Geschichte, Smoking, Sigarettenindustrie, Tobacco use, Tabaksindustrie, History, Philip Morris USA, Tobacco habit, Cigarette habit, Tobacco manufacture and trade, Cigarette manufacture and trade, Tabac, Industrie et commerce, Nicotine addiction, United StatesPlaces
United States, USAShowing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Ashes to Ashes
June 7, 1999, Random House Value Publishing
Hardcover
in English
0517451107 9780517451106
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2
Ashes to ashes: America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris
1997, Vintage Books
in English
- 1st Vintage Books ed.
0375700366 9780375700361
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3
Ashes to ashes: America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris
1996, Alfred A. Knopf, Distributed by Random House
in English
- 1st ed.
0394570766 9780394570761
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4
Ashes to ashes: America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris
1996, Alfred A. Knopf, Distributed by Random House
in English
- 1st ed.
0394570766 9780394570761
|
eeee
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WorldCat
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references (p. [768]-772) and index.
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- Created July 14, 2011
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July 29, 2024 | Edited by MARC Bot | import existing book |
March 8, 2023 | Edited by MARC Bot | import existing book |
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July 14, 2011 | Created by ImportBot | Imported from Internet Archive item record |