Cover of: Ashes to ashes | Richard Kluger

Ashes to ashes

America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris

1st ed.

Published by Alfred A. Knopf, Distributed by Random House in New York .
Written in English.

About the Book

Ashes to Ashes is a monumental history of the American tobacco industry: its awesome and ironic success in developing the cigarette, modern society's most widespread instrument of self-destruction, into America's most profitable consumer product: its energized, work-obsessed royal families, the Dukes and the Reynoldes, and their battling successors like the eccentric autocrat George Washington Hill and the feisty Joseph F. Cullman: its generations of entrepreneurial geniuses: its cunning business strategies and marketing dazzle: its deft political power plays: its relentless, often devious attacks on antismoking forces in science, public health, and government. And there is the weirdly symbiotic relationship of an industry geared at any cost to sell, sell, sell cigarettes, and an American public habituated to ignore all warnings and buy, buy, buy.

Here is how the leaf that was the New World's most passionately devoured gift to the Old grew into humankind's most dangerous consumer product, employing whole rural populations, fattening tax revenues, and spawning a ring of fiercely competitive corporate superpowers; how tobacco's peerless public-relations spinners, applied their techniques to becloud the overwhelming evidence of the cigarette's lethal and addictive nature; and finally, at this historic moment in the cigarette wars, how both the besieged industry and the aroused public-health forces nationwide are maneuvering as the battle rages ever more ferociously.

Edition Notes

Includes bibliographical references (p. [768]-772) and index.

Classifications

Dewey Decimal Class
394.1/4
Library of Congress
HV5760 .K58 1996

The Physical Object

Pagination
xix, 807 p. ;
Number of pages
807

ID Numbers

Open Library
OL805542M
Internet Archive
ashestoashesamer00klug
ISBN 10
0394570766
LC Control Number
95042103
Library Thing
325911
Goodreads
2910759
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History

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October 7, 2017 Edited by Clean Up Bot merge duplicate works of 'Ashes to ashes'
August 11, 2011 Edited by ImportBot add ia_box_id to scanned books
January 27, 2011 Edited by ImportBot Found a matching record from Internet Archive .
July 30, 2010 Edited by IdentifierBot added LibraryThing ID
April 1, 2008 Created by an anonymous user Initial record created, from Scriblio MARC record.