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In an eye-opening collection of real-life stories, Aiming Higher profiles courageous CEOs, managers, and employees who view social challenges not as burdens but as opportunities - to create new markets, build motivated work forces, and attract loyal customers. They are aiming higher. Who are these business heroes and heroines? Each year, The Business Enterprise Trust - founded by television writer and producer Norman Lear - honors five companies or individuals who have.
shown breakthrough leadership in combining sound business management with social conscience. Aiming Higher presents the stories of 25 of these honorees. These inspiring narratives illuminate the complicated, gritty management challenges being met and overcome by public-spirited businesspeople. The stories are about all kinds and sizes of businesses, ranging from Xerox to Vermont National Bank to the White Dog Cafe. These compelling profile include a local school bus.
company that has become a powerful engine for personal growth, new jobs, and economic revitalization in a troubled inner-city neighborhood; a small travel agency that has grown to be the third-largest agency in the world by making employee satisfaction a top priority; a stock photography agency that has become a pacesetter by promoting the use of non-stereotyped, "real-life" images of women, minorities, and people with disabilities; and a bank that initiated a lending.
program for low-income customers. Thousands of people can now own homes - and the bank has become one of the most profitable savings and loans in the country.
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Previews available in: English
Subjects
Cas, Études de, Management, Entreprises, Responsabilité sociale, Aspect moral, Case studies, Gestion, Social responsibility of business, Bedrijfskunde, Sociale verantwoordelijkheid, Moral and ethical aspects of Management, United States, Moral and ethical aspects, Etudes de Cas, Responsabilite socialePlaces
United States, États-UnisShowing 3 featured editions. View all 3 editions?
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1
Aiming higher: 25 stories of how companies prosper by combining sound management and social vision
1996, Amacom
in English
0814403190 9780814403198
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WorldCat
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2
Aiming higher: 25 stories of how companies prosper by combining sound management and social vision
1996, Amacom
in English
0814403190 9780814403198
|
aaaa
Libraries near you:
WorldCat
|
3
Aiming higher: 25 stories of how companies prosper by combining sound management and social vision
Publisher unknown
0814403190 9780814403198
|
cccc
Libraries near you:
WorldCat
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Book Details
Table of Contents
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Includes index.
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- Created July 9, 2011
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