An edition of Beauty imagined
(2010)
Beauty imagined
a history of the global beauty industry
by Geoffrey Jones
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The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Est--eacute--;e Lauder, L'Or--eacute--;al, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations ne.
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Beauty imagined: a history of the global beauty industry
2010, Oxford University Press
in English
0199556490 9780199556496
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Book Details
Table of Contents
Scent and Paris
How do I look?
Cleanliness and civilization
Beauty amid war and Depression
The television age
Global ambitions meet local markets
The uncertain identity of beauty
Challenges from new quarters
Globalization and tribalization.
Edition Notes
Includes bibliographical references and index.
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