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Includes interviews with professional photographers.
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Vision Mongers: making a life and a living in photography
2010, New Riders
in English
0321670205 9780321670205
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Book Details
Table of Contents
Introduction
1. Foundations: My story ; Driven by vision ; Sustained by passion ; The lines are blurring ; The rules are changing ; Visionmongers: Chris+Lynn
2. Work, work, work: It's hard ; The first question ; The benefits of hobby ; Know thyself ; Know your market ; Know your craft ; 10% show, 90% biz ; Get rich quick! (but do it elsewhere) ; Visionmonger: Kevin Clark ; Make a plan, Stan ; Don't quit your day job ; Find a mentor ; Love your fans, but listen to your critics ; Join a gang ; Fake it till you make it ; Get to work ; Too busy chopping wood ; You need help ; Your first assignment ; Visionmonger: Darwin Wiggett
3. Sounding your barbaric yawp: What can I sell you? ; How can I serve you? ; The four pillars ; Branding isn't (just) for cattle ; Perception is reality ; Master photographer? ; Make them love you ; Keep going ; More conversations, more opportunities ; Visionmonger: Grace Chon ; Word of mouth ; He said, she said ; You need a logo ; Hey, cool card! ; Visionmonger: Dave Delnea ; Marketing 2.0 ; Visionmonger: Gavin Gough ; Making contact ; Visionmonger: Karl Grobi ; Go where they ain't ; Three (bad?) metaphors about competition)
4. Business and finance: Contracts ; Sponsorships ; It's not my job, man ; Scope creep ; Finances: how not to be a moron ; Visionmonger: Zack Arias ; You are not Wal-Mart ; Negotiations and love songs ; Take me, I'm yours ; Dig more streams ; Insurance ; Visionmonger: Chase Jarvis
6. It's a brave new world: Appendix: Questions and answers ; A conversation with Joe McNally.
Edition Notes
Includes index.
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January 2, 2023 | Edited by MARC Bot | import existing book |
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