MARC Record from Library of Congress

LEADER: 02388cam a22002657a 4500
001 2009282416
003 DLC
005 20100701145002.0
008 091209s2010 cauac 001 0 eng d
010 $a 2009282416
020 $a9780321670205 (pbk.)
020 $a0321670205 (pbk.)
035 $a(OCoLC)ocn426810045
040 $aBTCTA$cBTCTA$dROC$dDPL$dDLC
042 $alccopycat
050 00 $aTR154$b.D83 2010
082 04 $a770.23$222
100 1 $aDuChemin, David.
245 10 $aVision Mongers :$bmaking a life and a living in photography /$cDavid duChemin.
260 $aBerkeley, CA :$bNew Riders,$cc2010.
300 $axvii, 255 p. :$bill. (chiefly col.), ports. ;$c24 cm.
500 $aIncludes index.
505 0 $aIntroduction -- 1. Foundations: My story ; Driven by vision ; Sustained by passion ; The lines are blurring ; The rules are changing ; Visionmongers: Chris+Lynn -- 2. Work, work, work: It's hard ; The first question ; The benefits of hobby ; Know thyself ; Know your market ; Know your craft ; 10% show, 90% biz ; Get rich quick! (but do it elsewhere) ; Visionmonger: Kevin Clark ; Make a plan, Stan ; Don't quit your day job ; Find a mentor ; Love your fans, but listen to your critics ; Join a gang ; Fake it till you make it ; Get to work ; Too busy chopping wood ; You need help ; Your first assignment ; Visionmonger: Darwin Wiggett -- 3. Sounding your barbaric yawp: What can I sell you? ; How can I serve you? ; The four pillars ; Branding isn't (just) for cattle ; Perception is reality ; Master photographer? ; Make them love you ; Keep going ; More conversations, more opportunities ; Visionmonger: Grace Chon ; Word of mouth ; He said, she said ; You need a logo ; Hey, cool card! ; Visionmonger: Dave Delnea ; Marketing 2.0 ; Visionmonger: Gavin Gough ; Making contact ; Visionmonger: Karl Grobi ; Go where they ain't ; Three (bad?) metaphors about competition) -- 4. Business and finance: Contracts ; Sponsorships ; It's not my job, man ; Scope creep ; Finances: how not to be a moron ; Visionmonger: Zack Arias ; You are not Wal-Mart ; Negotiations and love songs ; Take me, I'm yours ; Dig more streams ; Insurance ; Visionmonger: Chase Jarvis -- 6. It's a brave new world: Appendix: Questions and answers ; A conversation with Joe McNally.
520 $aIncludes interviews with professional photographers.
650 0 $aPhotography$xVocational guidance.