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This book will have special appeal to managers of small and medium size U.S. companies that are looking to expand their business into Latin America. It introduces them to the specifics of what sells well in each of the region's country markets and shows how understanding differences in business practices and culture can give them an edge in competing against multinational corporate behemoths.
The book is divided into three parts, each having two chapters. Part I is an overview of Latin America, profiling its nations in the kind of economic, social, and marketing detail that can be put to immediate practical use by U.S. executives. Part II describes how and why history and culture have shaped the different ways in which Latin Americans do business. Part III details how smaller U.S. exporters can make profitable deals come together and then keep them from falling apart.
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Previews available in: English
Subjects
Latin American Business, Exporting to Latin America, Small Buiness Exporting, Business Opportunity in Latin America, Latin American Culture, American Investments, Commerce, Corporate culture, Business etiquette, Commercial policy, Business enterprises, American Corporations, Corporations, american, Corporations, latin america, Investments, american, latin america, Latin america, commerce, Latin america, politics and governmentTimes
21st centuryShowing 4 featured editions. View all 4 editions?
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1
Doing business in the new Latin America: keys to profit in America's next-door markets
2011, Praeger
in English
- 2nd ed.
0313383812 9780313383816
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2
Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets
2010, ABC-CLIO, LLC
in English
1282933558 9781282933552
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WorldCat
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3
Doing Business in the New Latin America: A Guide to Cultures, Practices, and Opportunities
2004, ABC-CLIO, LLC
in English
1281110906 9781281110909
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zzzz
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WorldCat
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4
Doing Business in the New Latin America: A Guide to Cultures, Practices, and Opportunities
2004, ABC-CLIO, LLC
in English
031306458X 9780313064586
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zzzz
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WorldCat
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Book Details
Edition Notes
Rev. ed. of: Doing business in the new Latin America : a guide to cultures, practices, and opportunities. 2005.
Includes bibliographical references and index.
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- Created November 9, 2010
- 10 revisions
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December 19, 2023 | Edited by ImportBot | import existing book |
January 4, 2023 | Edited by MARC Bot | import existing book |
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November 9, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |